What is Search Engine Optimization?

Search Engine Optimization is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users not to click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Search engine optimization is also being known as SEO.

Why search engine optimization or SEO?

Website ranking optimization or optimization for search engines is important for online website promotion aimed at your website's target audience by utilizing your website's potential. You can gain high website ranking & visibility of your website on the major search engines like MSN, Yahoo, altavista, alltheweb and Google through top search engine ranking and start getting flawless business through your web site.

Most people find websites through search engines. In order to get listed your website with a search engine it needs to be added to this search engine's index. This is done by submitting your website's information to the search engine. However through website submission alone you will not automatically get top ranking on the search engine or high keyword ranking for your website. Without optimization for search engines or website optimization prior to website submission, ranking of your website will be in the midst of the list of search results.

For effective SEO promotion & high visibility of your website through high ranking website positioning with the major search engines like MSN, Yahoo and Google, your website needs optimization for search engines.

Benefits of Search Engine Optimization ( SEO ):

Substantial Increase in Search Engine Traffic- When the site ranks for words which people search often we get lots of targeted traffic. Compare the Organic listing search engine traffic with other types of online advertisements this one is much cheaper. Return of Investment is very fast and well worthy. Since Search engine optimization sends only targeted traffic to a site the ROI for a site is quick and pretty high. ROI has direct impact on the conversion Ratio since this is targeted traffic the conversion rate is very high. Search engine traffic never stops once we achieve high ranking for you. Search engines promote your site 24 hours a day, 365 days a year. This helps in traffic through out the ranking period of the site. Make your global presence at the lowest cost by having appropriate keywords in your web site. With pertinent keywords your website will be browsed by your targeted clients, your existing clients, and by the people who are in the relevant business. This will create your corporate identity across the world.


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Search Engine Optimization / Internet Marketing Search Engine Optimization Process:

Search Engine Optimization and Search Engine Marketing enhance your scope to stay ahead with your competitors. Search Engine Optimization services offered by Opal Infotech will give maximum presence on internet for your company and will keep your prospective buyers on your site and will direct them to relevant pages by our search engine promotion services including search engine optimization and search engine marketing.

Search Engine Optimization and SEO services starts with understanding of your business, research on effective key words to find out your type of business online, managing content which is important for the search engine spider, developing effective key words, code optimization and image optimization etc. Once we finish this we submit your site to all leading search engines and directories including country specific search engines, product specific directories and posting trade leads to get high ranking in search results.

Opal Infotech has expertise for ranking your companies website on the top of the search engines with result oriented keywords. Our program identifies all potential links for you to secure that are essential for search engine placement for your top keywords. We target the major engines, along with the smaller ones that benefit a site's ranking. Our submission package will get your site listed in all the major directories and search engines. We will not submit your site to thousands of search engines because there simply aren't thousands of them, and in all cases it is better to be found from a link then submit your site to the search engine.

We optimize your websites ranking to achieve top search engine placement on the search engine result pages. This is an excellent route to effective internet marketing, promotion, name branding and corporate identity on the Internet. We are dedicated to your company image and web presence all over the globe.

Opal Infotech will consult with your company and offer cost effective search engine marketing solutions that can increase your company's web presence, business leads and ROI on the web. Most of the small web directories are just using the open directory search returns or Google search returns. If your site is already listed in the search engines, we will then check to see if the current title, placement and descriptions are accurate for you.

Opal Infotech has proven design and coding methods for staying on the top of the search engines. If your site is already designed we can optimize it to rank better. A careful combination of both is always the best practice for a professional looking and ranking site.

We help you to build up corporate image through search engine optimization services, while creating high ranking in search so your company stands out. We discuss with your company and offer result oriented Internet marketing solutions based on your company's requirements. Our design and SEO team work together to create website which is search engine friendly as well as user friendly keeping in mind the objective of your business all the time at the outmost priority.

Opal Infotech uses time-tested and effective search engine optimization technology which makes us an dependable SEO company. Your site, like all our current client's websites, will be highly ranked on all the leading search engines for many of your business keywords creating a optimum ROI for your business.

We understand the importance of your business and website as the mirror for your business and image. We also develop content rich website designing which is user-friendly as well as search engine friendly. Our expertise in online promotion by the way of optimization and submission of website gives you optimum results at minimum cost. Throughout the optimization process, websites are re-coded, images are re-titled and links are redesigned to be more functional and easier to navigate.

This search engine optimization process is absolutely the only way your site will achieve any results. All the necessary elements should be used for a properly optimized website. Just using any single aspect, such as just search engine submission, is a costly mistake. We also keep in touch with the latest changes that search engines make to their ranking algorithms so that our client's sites are always fresh and optimized to rank. We include ranking maintenance into all our SEO Service packages. Search Engine Optimization is a combination of every SEO service balanced together to create high ranking results for targeted keywords.

Opal Infotech is a Full Service Web Design Company and a Full Service Search Engine Optimization Company including search engine friendly content rich web designing, search engine optimization, search engine submission and email marketing with the highest level of customer satisfaction.

Contact Opal Infotech for free Search Engine Optimization, Internet Marketing, Search Engine Marketing, Email Marketing Services offer. We will be in touch with you immediately.

Our experience and expertise for web optimization take place once you assign optimization job to us. Our understanding of different search engine behaviors help you to give search engine friendly content generation and place in web site wherever it is required. we take your prior approval by showing you the content finally host on your URL.

Steps for Successful SEO Services:

Pre Optimization Report Generation:

Our SEO research team generates pre optimization ranking report about the current positioning of your website with relevant key search words. This process will help us in monitoring progress of the website.

Targeting Effective Keywords:

There is a vast difference between general keywords and the keywords that generate traffic or keywords that are being used by targeted customers to find out the requirements. We aim you to get your website listed with more than one important keywords in major search engines and directories. Here our skill for key word optimization can be witnessed. If keyword optimization has been done effectively than it will be easier to position your web site with high ranking.

Web Optimization with Codes:

HTML Coding is one of the essential factors to guide the spider of the search engines. Coding is consistently of H1 - H2 tags, comment tags, ALT tags, link pages name, link pages tags etc.

Optimization of Website Content:

We have SEO copywriting experts who can write body copy of your website which is completely search engine friendly and we also see that content is the same without changing meaning of the business interest and potential. So the balancing between search engine friendly content optimization and users friendly copy writing will help better positioning of the website with maximum number of inquiries.

Page Title Optimization:

Each page of the website is different so it should have different title tags to guide the robot of the search engines. Our optimization team builds up very relevant, direct and effective keyword specific title to get you the highest mileage for search engines. Page title optimization needs real knowledge of search engine ranking.

Website Promotion:

Once the website is ready with offline optimization, we start submitting your website to all the leading search engines and directories, product specific and regional specific search engines. All of our submission are being done manually, we do not use any software generated method as most of the search engines and directories do not accept this method.

Website Promotion and Maintenance:

After the completion of the submission of the website, it appears in the search engines as per the policy of individual search engines. Our responsibility is to maintain and upgrade the ranking. The high ranking with effective keywords takes time from few days to few months. Our account management team will apply different strategy to upgrade the listing in search engines, if it doesn’t appear. On achieving high ranking in search engines our team will try to maintain or upgrade the listing still at higher position.

Search engine optimization needs experience, expertise and understanding of the ranking method of different search engines. We at Opal Infotech have dedicated team of SEO professionals to perform each and every part of search engine optimization process as described above. Our large customer base is our best testimonial. We understand your value for money and time that has made us more result oriented.

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